View Brand Architektur Background

View Brand Architektur Background. Brand architecture is an important part of any company and can be referred to as a building plan. Brand architecture helps brands to organise and structure a framework to allow for independent brand equity, enhanced focus and highly targeted communication.

Brand Architecture & Portfolio Optimisation from www.kantar.com

Brand architecture is defined as the logical, strategic and relational structure for your brands or put another way, it is the entity's family tree of brand architecture addresses each of the following Brand architecture might not sound like the most exciting part of your corporate identity, but it is crucial to running a successful company. Brand architecture may be the most misunderstood concept in branding.

A redesigned brand architecture might be in order.

It is the framework in which your brands relate to one another in terms of the overarching. It is the way in which the brands within a company's portfolio are related to, and differentiated from, one another. Crafting the right brand architecture for your organisation is a strategic process. The branded house, the house of brands.